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The Beating Heart of Every Sale
The beating heart of every sale is the communication between buyer and seller; every salesperson should be making a special effort to capture and document this communication thoughtfully, carefully and completely.
The beating heart of every sale is the communication between buyer and seller; every salesperson should be making a special effort to capture and document this communication thoughtfully, carefully and completely.
Great salespeople look for external advantages. Always on the prowl for any new technology that will give them an advantage to improved sales performance.
While organizations are spending ample resources on tying the abundance of digital data to marketing efforts and media strategies, they’re not applying the same resources toward leveraging that data in their sales organization.
Saddled with big expectations for his team but a limited (some said laughable) budget, he needed to identify lower-salaried players who could get on base with equal or greater frequency than the expensive players that he could not afford.
Deals are driven by details. The conversation you had with a prospect about their shifting business challenges, or the customer service issue that surfaced in your last meeting that’s putting revenue at risk.
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