MQLs (Marketing Qualified Leads) are a useful type of lead that results from marketing activities and automation, but to convert these leads into solid opportunities, it’s important to spend time preparing and researching the buyer.
“What Problem Will You Solve?” is the central question in Episode 3 of The Sales Lab Podcast interview with Adam Rubenstein and Willy Bolander
In this episode, Adam and Willy discuss: is sales an art, a science, or both? How can salespeople improve? How can coaches do better?
Adam Rubenstein, TRAQ CEO and Dr. Willy Bolander of The Sales Lab podcast have a nice chat about sales and the role of AI in its evolution
Call recording is the first step toward improving sales performance for any B2B company that conducts much of its business over the phone. Here’s what you should know about B2B call recording and best practices.
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