Bridging the Gap: The Unfulfilled Promise of CRM and the Future of Sales Management

CRMs promise comprehensive sales tracking, but are they delivering? Explore how 99% of valuable sales conversation data goes uncaptured and learn how bridging this gap with new technologies can revolutionize your sales management approach.

Revolutionizing Sales Performance: How TRAQ’s Coaching Makes PIPs Effective

Performance Improvement Plans (PIPs) are often seen as the last resort for underperforming salespeople. However, these plans frequently fail because they lack clear guidance and actionable steps for improvement. TRAQ's innovative coaching technology is changing this...

The Tennis-Sales Connection: Winning Strategies from Roger Federer

Uncover how the resilience, strategic thinking, and keen listening skills honed on the tennis court can skyrocket your sales performance.

Revolutionizing Sales Conversations with AI: A Dialogue between Eric Holtzclaw and Adam Rubenstein

Integrating Artificial Intelligence (AI) technology is poised to be a game-changer, reshaping the landscape of sales interactions and strategies. A recent exchange between Eric Holtzclaw, Chief Strategist at Liger, and Adam Rubenstein, Co-founder and CEO of TRAQ AI,...

TRAQ: Building the High-Achieving Sales Team

With more than 25 years’ experience leading sales teams, the founders at TRAQ recognized how challenging it can be building revenue organizations that are engineered to predictably win deals. The TRAQ team has seen it all, from ineffective sales follow-ups to poorly...
TRAQ: Building the High-Achieving Sales Team

TRAQ: Building the High-Achieving Sales Team

With more than 25 years’ experience leading sales teams, the founders at TRAQ recognized how challenging it can be building revenue organizations that are engineered to predictably win deals. The TRAQ team has seen it all, from ...
Coaching Sales Reps: Strategies for Success

Coaching Sales Reps: Strategies for Success

If you want to build a high-achieving sales team that crushes their targets, effective sales coaching is the way to go. In today's competitive business world, just managing your sales reps isn't enough. You’ve got to roll up your ...
Unlocking the Potential of One More Sale with TRAQ

Unlocking the Potential of One More Sale with TRAQ

In the fast-paced and competitive world of sales, the impact of closing just one more deal can be far-reaching. Not only does it contribute to the bottom line, but it also serves as a powerful motivator for sales professionals, ...
Mastering the Art of Guiding Buyers Along the Sales Journey

Mastering the Art of Guiding Buyers Along the Sales Journey

In the fast-paced world of sales, there is one challenge that consistently perplexes sales teams: how to effectively move deals forward. Picture this scenario: a salesperson engages in a productive conversation with potential buyers, ...
Mirror Great Performance to Transform Your Sales Team

Mirror Great Performance to Transform Your Sales Team

As a sales leader, you navigate your team through the challenging world of targets and expectations. It's frustrating when your team underperforms, and traditional coaching methods yield only marginal improvements. The key question ...
AI in Sales: Actually Useful CRMs

AI in Sales: Actually Useful CRMs

Nigel Edelshain of Sales 2.0 interviews Adam Rubenstein – CEO and Co-Founder of TRAQ – to gain his insights into using AI to boost sales efficiency and performance.
Improve Your Sales Career With Continuous Learning

Improve Your Sales Career With Continuous Learning

No matter your job or career level, opportunities to learn are everywhere. Keeping your skills sharp boosts your professional success and your personal satisfaction - and conversation intelligence can help you upgrade your skills faster.
Connect With Buyers, Improve Your Sales

Connect With Buyers, Improve Your Sales

Good sales technology makes you more efficient; great sales technology also improves your relationship with customers and prospects. If you’re talking to plenty of people every day but not enough of those conversations turn ...