Why TRAQ?
With more than 25 years’ experience leading sales teams, the founders at TRAQ recognized how challenging it can be building revenue organizations that are engineered to predictably win deals.
The TRAQ team has seen it all, from ineffective sales follow-ups to poorly executed customer discovery, to sales leaders not imparting their knowledge across the sales organization.
Unfortunately, this is just how many sales organizations operate, but there is a better way to generate revenue.
This is where TRAQ comes in. We have developed the industry’s most powerful revenue assistant technology. By using AI to analyze client interactions and conversations, while being hyper focused on the revenue lifecycle, our technology creates consistent knowledge across the entire sales organization, ensuring that best practices and insights-driven follow-ups are leveraged by every member of the sales team.
Imagine a super sales rep, a hyper-smart account executive, or a visionary customer success manager. By using TRAQ everyone in the revenue organization becomes connected and elevated as TRAQ reveals insights, opportunities, and risks through each client interaction, TRAQ intelligently coaches your sales team and helps opportunities to move more quickly through the commercial funnel.
This is the power of TRAQ
How We’re Different
TRAQ puts the buyer front and center, delivering a comprehensive analysis of what buyers really want so that sales teams can deliver exactly what they need.
By using TRAQ, your team will capture all the crucial details and get powerful insights on what to do next, improving communication, building rapport, and accelerating sales.
A high-quality recording and accurate transcription
Automatic analysis, scoring, and summary with AI
Capture what your buyer says, how they say it, and what they may be thinking
Gauge their interest level with objective scores
Customize your reports by filtering by buyer, opportunity, type of insight, and more
Managers can also view reports for the entire team or individual members
The automatic summary is great for a quick review at any time
Easily share your scored, analyzed, and summarized conversation with collaborators
In major CRMs, your TRAQ conversation link is added directly to the CRM after the call
TRAQ Leadership
Adam Rubenstein
Chief Executive Officer
Adam Rubenstein is a born problem-solver, serial entrepreneur, and seasoned sales leader. Adam has built and managed teams of all sizes, including in complex enterprise sales environments. Adam’s vision when co-founding TRAQ is to solve a longstanding problem: a lack of visibility into the sales conversation.
TRAQ is Adam’s fourth company. Other companies Adam co-founded include MotionPoint Corp., now a leader in website globalization, where Adam achieved $42MM annual revenue (of which $18MM+ recurring). Adam holds 19 technology patents associated with proxy-based website translation. Previously, Adam co-founded Convenience Products Corporation, which created a market for the then-new products of prepaid calling cards and prepaid wireless. Adam’s expertise also includes overseeing cost-effective, scalable delivery processes for data management.
Adam holds a bachelor’s degree from The Colorado College and an MBA from The Wharton School of Business.
Pete Rice
Chief Technology Officer
Peter Rice has a passion for finding elegant solutions to complex problems. At TRAQ, Peter works behind the scenes designing a world-class AI engine and building a robust platform that will support our customers’ needs for years to come.
Prior to Traq, Peter co-founded the Cleveland-based technology firm Webtego, Inc. where he designed and developed sophisticated IT systems for companies of all sizes in a wide range of industries, including e-commerce, manufacturing, transportation, logistics and financial services.
Peter brings more than 25 years of software development, web technology, IT infrastructure and business management expertise to his role at Traq.
Chris Rice
Chief Experience Officer
Chris Rice’s mission is to create a fantastic experience for TRAQ users. He combines a deep understanding of applied marketing and user behavior with a vision of making every feature simple and intuitive.
Before Traq, Chris was partner and lead designer at Webtego, Inc. where he oversaw the UI/UX design and coding of every product the company produced, including marketing and e-commerce websites, B2B portals, and corporate intranets. Chris managed client relationships and collaborated with branding, marketing, advertising, and SEO/SMM partners to devise and implement strategies on behalf of clients.
Now, Chris is contributing his design vision and decades of user experience to collaborate on a platform that is changing the world of sales.